The statute of limitations, the frequency of purchases, and the amount of purchases are the three fundamental elements in RFM analysis.
Suppose, if you are the owner of one small shop, then, for sure, without even thinking, you automatically do such an analysis in your mind, remembering all your «favorite and regular customers».
And what about a larger business? What if it's online?
Everything is simple!
By implementing a powerful and, at the same time, intuitive service for working with clients «Loyalty Culture» — you get a lot of useful and necessary tools for analyzing, planning and building marketing strategies.
For example, the above RFM analysis looks very clear.
Suppose, if you are the owner of one small shop, then, for sure, without even thinking, you automatically do such an analysis in your mind, remembering all your «favorite and regular customers».
And what about a larger business? What if it's online?
Everything is simple!
By implementing a powerful and, at the same time, intuitive service for working with clients «Loyalty Culture» — you get a lot of useful and necessary tools for analyzing, planning and building marketing strategies.
For example, the above RFM analysis looks very clear.
Even the marketer with minimal experience could use it easily.
What to do with these data, read in our article.
What to do with these data, read in our article.
