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Repeat purchases

How to instill in the buyer a love for repeat purchases in the grocery chain?

Client

Task

Purpose

Grocery chain with more than 120 stores in Udmurt Respublic

Instill in the buyer a love of repeat purchases in the grocery chain

Build a full-fledged communication with the buyer, creating the most convenient service and customer-centric approach

Before

To account for sales, the chain of stores used 1C, but generated only standard reports. The base of buyers was conducted anonymously on discount cards. There was no communication with buyers and notifications about promotions, except for print advertising and sending expensive SMS.

How it should be

The first online purchase is the first impression. After the first check, the buyer should receive gratitude and understand that every customer receives attention, regardless of the number of purchases, amount or status. And those who made a purchase for the first time and received a loyalty card at the checkout will definitely receive an additional "100 welcome bonuses".

What have we done?

Then we set up the promotion in the parameters of the promotion, where the target audience was "New Buyer". Only buyers that matched the "New Buyers" audience participated in the promotion, and Loyalty Culture sent them a thank you note.

Set up a promotion

Then, with the help of Loyalty Culture, we set up the "Gift" bonuses. Now every customer who receives a loyalty card is automatically credited with 100 bonuses.

Set up bonuses for the target audience

After connecting the databases of buyers and their transactions in the Loyalty Culture platform, the marketer easily selected the target audience "New Buyers". After that, the system generated a list of buyers every day according to the template from the condition: "I made a purchase yesterday"/ "I have not made any purchases in the last six months."

Chose the right target audience

Result

Network set up continuous communication with customers, increased repeat purchases, reduced SMS costs, increased awareness.

Loyalty Culture analyzes customers, generates a list of those who know the phone number, and passes this list to the mailing service

Get in touch!

Meet and discuss

Save confidentiality, conclude an NDA agreement

Support at every stage of integration

Talk about time and cost

Products

EDI Culture

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